Legal / Cookie Policy
Cookie Policy
This Cookie Policy explains what cookies are, how we use them on vitalform.uk, and your choices regarding cookie usage. By continuing to browse our Site, you agree to the use of cookies as described in this policy.
Last updated 06 Aug 2026
01 / Definitions
What Are Cookies
Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies allow a website to recognize a user's device and store certain information about the user's preferences or past actions.
When you browse our store for foam rollers, resistance bands, or stretching equipment, cookies help your browser remember what you placed in your basket, which pages you visited, and whether you opted into our cookie preferences on a previous visit. They are not programs and do not install software on your device.
02 / Usage
How We Use Cookies
We use cookies for a variety of reasons detailed below. We use cookies to facilitate the checkout process, remember your login details, and track your preferences. We also use third-party cookies for analytical purposes to help us understand how visitors interact with our Site, which allows us to improve the user experience and our product offerings.
For example, cookies let us keep your shopping basket intact if you navigate away and return, save your selected currency, and recognise you as a returning customer so you do not need to re-enter your address details each time you order a peanut massage ball or back support cushion. They also help us see which product pages are visited most often, so we can prioritise the equipment and guides that matter to you.
03 / Classification
Types of Cookies We Use
We group the cookies used on vitalform.uk into four categories based on what they do. Each serves a different purpose and has a different impact on your browsing experience.
Necessary
These are essential for the operation of the Site and enable you to move around and use its features. Without them, the checkout process, basket, and account login would not function.
Performance
These collect information about how visitors use the Site, such as which pages are visited most often. The data is aggregated and used to improve site performance and content.
Functionality
These allow the Site to remember choices you make, such as your user name, region, or preferred product filters, and provide enhanced, personalised features.
Targeting
These are used to deliver adverts more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of campaigns.
04 / External Services
Third-Party Cookies
In some special cases, we also use cookies provided by trusted third parties. This Site uses analytics tools which are one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
We do not control the cookies set by third-party services, and their use is governed by the respective privacy policies of those providers. We recommend reviewing their policies if you want to understand exactly what information they collect and how they use it.
05 / Your Controls
Managing Your Cookie Preferences
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. If you turn cookies off, some features that make your site experience more efficient may not function properly.
Browser settings reference
Most modern browsers provide cookie management through their settings or preferences menu. The exact path varies by browser and version, so consult the help documentation for your specific application.
- —Chrome: Settings, then Privacy and security, then Cookies and other site data.
- —Safari: Preferences, then Privacy, where you can block or manage cookies.
- —Firefox: Settings, then Privacy and Security, then Cookies and Site Data.
- —Edge: Settings, then Site permissions, then Cookies and site data.
06 / Revisions
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the bottom of this policy indicates when it was last updated.
If we introduce significant changes, we will update the date below and, where appropriate, display a notification on the Site so you are aware of the revised terms before continuing to browse.
07 / Questions
Questions About This Policy
If you have any questions about this Cookie Policy or how cookies are used on vitalform.uk, we are happy to help. Reach our team using the details below.
Address
12 Flex Lane
Clifton, Bristol
BS8 1QE
United Kingdom